Selected work · 10 case studies
I still ship the work. AI is part of how I operate.
I take ambiguous product bets from strategy to interface to prototype to shipped system. Each case study below is one version of that pattern, in a real product.
01 · Featured IC work
The hands-on product work, end to end: a zero-to-one SaaS shipped to production, an internal operations cockpit, measurable AI UX impact, a platform IA rebuild, and a reusable system that cut onboarding. Strategy to interface to shipped code.
Nibbble
FeaturedFounder and product leader (strategy, design, and delivery) · Nibbble.io · 2026-01 to present
Founded a multi-tenant restaurant loyalty SaaS, set the product strategy, designed every surface, and shipped a production v1 validated by a four-restaurant customer council.
Kintsu Portal
FeaturedProduct and Design Lead, Simple Cortex engagement · Kintsu Medspa · 2026-05 to present
Simple Cortex built the internal operating platform a new medspa owner needed before opening day: a daily cockpit for decisions, not another admin panel full of settings.
SalesforceIQ
FeaturedPrincipal Product Designer · SalesforceIQ · 2015-12 to 2017-04
Pre-Einstein AI CRM where the intelligence layer was ahead of the experience, leaving users to do too much work. Redesigned Contact Gallery around action, trust, and correction. +40% DAU, +34% duplicates merged.
Axios HQ
FeaturedSr. Director of Product & Design · Axios HQ · 2023-03 to 2025-06
Rebuilt the product foundation in 90 days, then doubled AI usage across the platform.
Microsoft
FeaturedProduct Designer, App Experience Team · Microsoft · 2012-07 to 2013-11
Partner onboarding at Microsoft was a queue of one-off projects. Rebuilt it as a white-label system and cut onboarding time by over 60%.
02 · Supporting systems work
More range across craft, systems, and AI: founding design and front-end work, SMB packaging, a customer-facing AI tool, design treated as an operating system, and the AI operating model itself.
Samsung Ads
Head of Design · Samsung Electronics, Samsung Ads · 2013-11 to 2015-12
Co-founded a global ad business from a four-person team and helped it clear $20M in profit in year one.
Salesforce Essentials
Senior Product Designer, SMB and Salesforce Essentials · Salesforce · 2017-04 to 2020-06
SMB packaging for Salesforce: decided what to leave out, what to automate, and how much AI a five-person team could actually use on day one.
Kintsu AI Consultation Tool
Product and Design Lead, Simple Cortex engagement · Kintsu Medical Aesthetics · 2026-05 to present
Simple Cortex designed an ephemeral AI consultation flow that maps a selfie to real treatments and moves a patient toward booking, without storing a photo or pretending to diagnose.
Sitetracker
Director of Product Design, Head of Design · Sitetracker · 2021-06 to 2023-03
Built the design function from scratch, then made Jobs to Be Done the shared decision language across design, product, engineering, and QA.
Simple Cortex
Founder and Principal · Simple Cortex · 2025 to present
An AI consulting practice built around governed delivery: local-first model routing, production agents, and operating rules that make cost and quality visible by default.